Rocky fans in Mexico will be getting a treat when a series of commercials for Tecate, pairing the beer brand with boxing, air on television in coming weeks. A very handsome Sylvester Stallone appears in a tuxedo in each of the Spanish language ads where he confronts a dorky guy and with just a look, tells him to man up and to watch more boxing. The commercials end with a boxing match set to “Eye of the Tiger” and Sly pounding his fist. Tecate will run the commercials in the United States after their Mexico debut.
January 19, 1977
November 23, 2015